Jul 25, 2017 - After running promotions for years in my own business, here are 7. You can use a plugin like Holler Box Pro or Hello Bar to display this banner and track conversions. Another idea is to discount a complementary product or service to. On customers purchasing other items such as potato chips and beer.

If you discount your products, does it hurt your brand? Some people say yes, some no. It’s no secret that discounts and promotions bring in more sales, but is it a good long term strategy or a cheap trick? Sbornik pesnj vozrozhdeniya s akkordami.

Some people think offering discounts de-values their product, they don’t want to cheapen their brand. Tip: Check out the for some great insight from other business owners. I used to feel the same way.

In fact, very successful business owners like feel the same way: I actually personally hate promotions. I don’t dismiss their value, but we were always a bit snobby with our value. I don’t base it on data, but rather personal preference and stubbornness.

I have always felt that if you’re willing to consistently discount the product, and that’s the only way you’re selling, then that’s probably a strong indicator that your pricing is too high. I think this has a lot of merit, maybe discounts aren’t right for your brand, or your pricing is too high. Matt Cromwell from has a similar opinion: Overall, we find promos and coupons generally devalue our products in a way that we’re not comfortable with. Across the board, WordPress products are VERY affordable and we don’t feel like we should be part of the race to the bottom.

Tony and Matt are not alone, I’ve heard similar opinions from others. These are valid points, and I don’t think discounts are right for every company, but I think it’s possible to run discounts (and other promotions) without hurting your brand. I’m not the only one.

Vova Feldman from says: I’m PRO periodic/seasonal discounts. If done properly they can help your business, it’s a matter of psychology. A great example of an aggressive discount strategy is Banana Republic, they always have at least 30% discount.

He’s right about Banana Republic, and their brand seems to be doing ok. Source: blog.newslettermonitor.com Other companies that I’ve seen offer discounts recently include iThemes, WooCommerce, Amazon, WP Rocket, Easy Digital Downloads, WP Engine, and lots more. These are all respectable brands with sustainable revenue, and they don’t seem to be hurt by these discounts.

Some people have a negative view of promotions because they are overused. Discounts are a tool that can be beneficial to your company if used correctly.

Also keep in mind promotions don’t always have to be discounts. There are lots of clever ways to get people to buy without directly discounting, which we’ll talk about in this article. Many successful companies use discounts and promotions to increase their revenue, they just do it strategically. Without discounts, these customers may have never purchased, so it does increase profitability. If you run your promotions correctly, they will increase long-term profitability without hurting your brand. After running promotions for years in my own business, here are 7 things I’ve learned that can help you maximize revenue and avoid hurting your brand when doing a promotion. Don’t use discounts out of laziness There are right and wrong ways to do promotions.